Tesco to provide donation bags in Oldham stores this Easter as they aim to help families over school holidays
Tesco is launching an Easter Holiday Helps initiative in Oldham and across the UK, offering pre-packed donation bags to support families facing financial difficulties during school holidays. The initiative aims to provide nutritious meals to children who lack free school meal provisions.
Shoppers at Tesco stores in Oldham and across the UK will find pre-packed donation bags at checkouts this Easter to help families struggling without free school meals during the holidays.
The Easter Holiday Helps initiative runs from April 7-20, offering customers convenient bags filled with healthy long-life food items. The donations will support FareShare and Trussell Trust food banks, which provide crucial assistance to families facing financial hardship.
“With the lack of free school meal provision during the holidays we know that families find it difficult to make ends meet and give their kids nutritious meals,” said Claire De Silva, Head of Communities at Tesco. “Our pre-packed donation bags will give a much needed top up to FareShare and Trussell and make a difference to the lives of thousands of children and their families.”
The campaign addresses a growing crisis. Trussell’s network distributed over 1.1 million food parcels for children in 2024, nearly double the amount provided five years ago. Overall, the charity provided 3.1 million emergency food parcels last year, a 94% increase over five years.
The Easter initiative forms part of Tesco’s broader Stronger Starts campaign, which includes the £8 million grant programme launched in 2023. The supermarket also supports over 400 schools through its Fruit and Veg for Schools programme, helping those with the highest rates of free school meals purchase fresh produce.
Tesco continues redistributing unsold food year-round through its Community Food Connection programme, which has provided more than 220 million meals to date. Customers can also donate Clubcard voucher values to either FareShare or Trussell online.
“During the holidays, many families across the UK struggle without access to free school meals, turning to local charities for help,” said Kris Gibbon-Walsh, Chief Executive at FareShare. “Any donations from Tesco customers this Easter will enable us to continue getting good food to charities supporting and bringing people together around food, helping to strengthen communities and change lives.”
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