Oldham student Mariam Surjan transforms luxury bridal footwear with cultural fusion designs

A 23-year-old Oldham student is revolutionizing the luxury shoe market by blending South Asian heritage with contemporary design, establishing her brand La Benim as a rising force in the fashion industry.

Mariam Surjan, currently completing her final year in Graphic Design at University Campus Oldham, launched La Benim at age 19 while balancing studies and part-time work. The British Bangladeshi designer creates high-end footwear that celebrates Asian culture while serving as heirloom pieces for brides and future generations.

“I am about as Oldham as they come, but that doesn’t mean my dreams stop there,” Surjan said. The young entrepreneur’s breakthrough came in 2024 when she showcased her designs at a debut Dubai show in partnership with The Fashion Connect, where La Benim served as the official footwear partner.

“Seeing my shoes come to life and gain recognition was surreal, and working alongside other talented individuals spurred my vision even further. I knew from that moment that La Benim would be something much bigger,” she explained.

Following her Dubai success, Surjan expanded her creative journey to India, exploring the country’s rich fashion heritage while establishing global contacts. Her designs capture the vibrant colors, culture, and traditions of her British Bangladeshi Muslim background, creating unique pieces that merge traditional elements with modern luxury.

With an upcoming London event planned for later this year and a new collection in development, Surjan continues building her brand while completing her studies. The designer credits her family’s unwavering support for helping her navigate the challenges of launching a luxury fashion brand while maintaining her academic commitments.

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